TermWorks is CPM-based — you pay per thousand impressions — and you only pay for validated impressions.
Prepaid balance
Campaigns spend from a prepaid account balance. A campaign can't spend more than its budget, and your balance can't go negative — fund it from your account page before launching.
What you pay for
You're charged per validated impression at your bid CPM. Impressions that fail validation (bot/CI traffic, fraud checks) are never billed. There's a daily cap per developer so spend can't concentrate on a single person.
CPM floors by type
Minimum bid CPMs:
- Sponsor — $0.05
- Opportunity — $0.15
- Role — $0.50
- Job — $1.00
Higher bids win more competitive slots. Targeting open to work is charged at a recruiting CPM premium.
Pacing
Set an optional daily budget to spread delivery evenly instead of spending the whole budget at once.